Ethical Implementation of Tech Concepts 2224

Jay Greenstein, Cindy Howard, Corey Frogley, Patrick Engracia, Brad Cost

Chiropractors deal with many challenges outside of actually treating the patient: business methodologies, educating patients and correctly completing each patient record to avoid an audit. This course is designed to address these issues, bringing awareness to the ethical standards that improve the outcomes of each issue.

Learning Objectives

  • Driving ethics through clinical care plan adherence
  • Ethical approaches to protecting your data, patients, practice through data security measures
  • Ethical increases that create efficiency and accuracy of movement assessment through 3D technology
  • Integrate brain-based science for your “last hope” patients: your ethical responsibility
  • Own YOUR data, know your data and act on your data…ethically
  • Recognize the mindset needed to implement these changes
Course summary
Available credit: 
  • 2.00 Certified Chiropractic Physicians Assistant (CCPA) CE
    • 2.00 General (GEN) credit
  • 2.00 Doctor of Chiropractic (DC) CE
    • 2.00 Ethics (ETH) credit
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Jay Greenstein, DC, CGFI-L1, CKTP, FMS

Dr. Jay is the founder and CEO of Kaizenovate, a technology company that builds custom mobile apps for chiropractic practices helping doctors differentiate and grow their revenue and their brand.  He is also the founder and CEO of the Kaizo Health Companies. The Kaizo Health companies are comprised of:

  • Kaizo Health is a multilocation chiropractic and rehabilitation practice.
  • KaizoX is a sports performance and personal training company.
  • And Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions.

Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and is the current Chairman the ChiroTech Consortium Workgroup. His is also the chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is immediate past Chairman for the Clinical Compass,

Dr. Greenstein is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology.


Dr. Cindy M. Howard earned her Doctorate in Chiropractic from National University of Health Sciences and is in private practice in Orland Park, Illinois, just south of Chicago. She is a Board Certified Chiropractic Internist and Board Certified Nutritionist and holds a Fellowship in Acupuncture from the International Academy of Medical Acupuncture and is currently working on her diplomate in Chiropractic Neurology.

Dr. Howard is the Director of Functional Nutrition for Neurosport Elite. She teaches for the DABCI (diplomate of the American Board of Chiropractic Internists) on male and female pelvic disorders, pediatrics, Immunology, GI disorders, Endocrinology and Nutritional Blood Analysis/ Interpretation. Other current positions include: Northern Illinois Delegate for the American Chiropractic Association and recipient of the Flynn/Lynch Award 2015 for outstanding service, Executive Board Member and instructor for POWERPlay in Sports, Medial Advisory Board for Integrative Therapeutics and the Functional Medicine University.

Locally she serves as a Board member for the Frankfort Falcons Youth Football organization, and team Chiropractic Physician for Dreamz Elite competitive Cheerleaders. She maintains her private practice and travels all over the country lecturing for various companies.

Cory Frogley, DC

Cory was born the 10th child of Ron and Lee Frogley. His father was the Executive Vice President to David Palmer at the time Cory joined the family. Being raised at the footsteps of Palmer College, Cory got to enjoy all the benefits of a naturally healthy childhood. Cory had 5 of his 6 brothers become Chiropractors and with that influence knew at an early age that he would also like to follow his father’s footsteps. After graduating with honors from Palmer on the very same day his father retired at the age of 76, Cory began his career as his father finished his. There was a feeling of “passing the torch” on that day to serve our profession.

Now Dr. Frogley, Cory joined one of his brother’s practices to develop his skills where he quickly learned how much he loved both the patient and the business side of running a practice. Cory started his own practice in 2003 while furthering his education in business administration. After several years of building a consulting firm focused on practice administration Cory fell in love with the data generated by the doctor/team/patient experience. Seeing that Chiropractic, as a profession, was lacking “big data”, Cory decided to co-found a practice data analytics company named BlueIQ. Cory’s focus was on helping Chiropractors learn to grow their patient impact by making better healthcare and business decisions focused on data. BlueIQ now services over 1000 doctors and growing fast. Cory’s greatest desire is to bring greater research data from the real world of chiropractic, from the doctors themselves.

Patrick Engracia, DC

Dr. Patrick Engracia is the Clinic Director at Kazio Health (formerly Sport and Spine Rehab) in Rockville. He is a licensed Doctor of Chiropractic with Physical Therapy privileges in Maryland. He graduated from the University of Illinois at Urbana Champaign where he majored in Kinesiology with a minor in Geriatrics. He then went on to receive his Doctor of Chiropractic degree from National University of Health Sciences.

Dr. Patrick has a strong emphasis in rehabilitation and teaching. He has completed advanced education in functional rehabilitation, nutrition, sports medicine, and manual therapy. Dr. Patrick takes an integrated approach to rehabilitation and ensures every exercise has a specific purpose. He teaches CEs for the Maryland Chiropractic Association including: Core training in rehabilitation and Intro to Rehab. Dr. Patrick has also consulted with Theraband’s educational committee in their rehab certification program. Dr Patrick takes an eclectic approach to rehab with strong influences coming from Stu McGil, Grey Cook, DNS, TPI, Liebenson, Janda, and strength and conditioning. Dr. Patrick also is a certified personal trainer. In clinical practice, Dr. Patrick also likes to integrate technology to evaluate and treat his patients. He utilizes biofeedback, gait analysis treadmills, force plates to help his patients improve their movement or help return to their sport.

Dr. Patrick enjoys giving lectures and seminars for athletes in the local community. Dr. Patrick works with all types of athletes but has a special interest in crossfit athletes, rock climbers, runners, and strength sport athletes.

Brad Cost

Brad Cost is a highly knowledgeable and credible source within the healthcare industry. He has an impressive work history proving his success within the industry. Cost’s primary focus is in the development of cutting edge electronic data technology as it relates to the statistical analysis of medical and health data. Prior to his role at Infinedi, Cost was the senior systems engineer at Oklahoma State University, his alma mater. Cost has been given numerous opportunities to speak across the nation. He has a way of relating to audiences and getting points across in a clear, concise manner, while making it interesting at the same time. To further validate his credibility, here are some businesses Cost is the owner of:

• Infinedi, LLC and has acted as the president/chief executive officer since 1999. Infinedi, LLC is a national claims clearinghouse located in Tulsa, Oklahoma that serves over 17,000 providers in 50 states and processes over 3 million transactions each month. Infinedi’s analytical company provides utilization management tools and analysis for the chiropractic industry and is the primary data partner for the American Chiropractic Association and many other state chiropractic associations.

• An electronic data interchange consultant firm, which is an advisor to the American Medical Association. Concentrated in the area of physician advocacy, Cost advises the AMA on past, current and future electronic data interchange issues. Cost also services as a consultant and expert witness to a medical class action lawsuit firm in New York City, as well as the Physician’s Advocacy Institute.

• Cost Investments, LLC, a commercial real estate company located in Tulsa, Oklahoma.

• Genesis Interact, LLC, an interactive software development company that recently released and its private label,, which was developed in cooperation with Oklahoma State University’s Seretean Wellness Center. Genesis Interact, LLC recently released an interactive legal documentation system and is currently developing a clinical integration tool for the American Medical Association.

•, an innovative software system designed to predictively monitor and track cattle’s health in the dairy industry. Cost is the primary data partner for the American Chiropractic Association and many state chiropractic associations. He has developed Infinedi Analytics as a pro advocacy resource for healthcare providers. Cost understands the healthcare industry is ever changing. He understands technology and how it is developing every day. Cost wants to be able to inform people how they can stay one step ahead of technology while maintaining efficiency and productivity within their offices at the same time. To do this, Cost updates his presentations so they are always present and about current situations.


This lecture has been approved by Texas College of Chiropractic and quality control checked by the Florida Chiropractic Association. This lecture has attained approval in the following states: CO, CT, DE, DC, FL, GA, ID, IL, IA, ME, MD, MA, MI, MT, NE, NJ, NM, NY, OR, RI, SC, UT, VT, VA, and WA.

Available Credit

  • 2.00 Certified Chiropractic Physicians Assistant (CCPA) CE
    • 2.00 General (GEN) credit
  • 2.00 Doctor of Chiropractic (DC) CE
    • 2.00 Ethics (ETH) credit


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